Marketing, Communications and Branding MSc

Overview

The MSc Marketing, Communications and Branding degree is designed to equip students with the knowledge and skills necessary to become an expert in marketing. The course focuses on contemporary topics within marketing, including brand management, public relations, and the use of social media in advertising.

Course Features

• International students can apply

What You'll Study

Compulsory Modules:

• Advertising and Marketing Communications: Provides an advanced insight into the creation and management of strategic advertising and branding campaigns. (Module code: BUS4717, Credits: 15)
• Marketing: Sustainable and Ethical Perspectives: Addresses two of the most pressing issues facing business leaders and consumers: sustainability and wellbeing. (Module code: BUS4714, Credits: 15)
• International Brand Management: Considers the central role of branding for today's marketers, with particular emphasis on creating and managing global brands. (Module code: BUS4712, Credits: 15)
• Public Relations: Recognises the importance of PR as a key part of the marketing mix and offers an in-depth understanding of public relations practice and emerging thinking in the context of marketing communications. (Module code: BUS4718, Credits: 15)
• Business Analytics: Aims to develop students' ability to make optimal decisions within a variety of contexts, including finance, human resources, operations, and marketing. (Module code: BUS4710, Credits: 15)
• Applied Analytics: Explores the practical use of data analytics to support informed decision-making across various business functions. (Module code: BUS4716, Credits: 15)
• Collaborative Innovation: Focuses on the process of transforming an idea into a product or service and establishing its 'innovative' character. (Module code: BUS4705, Credits: 15)
• Organisational Research: Designed to develop students' awareness of research methodologies and techniques that are specifically appropriate for undertaking, analysing, and writing-up academic research linked to critical, public, and third sector management. (Module code: BUS4701, Credits: 15)
• Dissertation: Provides students with the opportunity to undertake a piece of independent research based on, or linked to, a specific issue or topic related to organisation and management development that has been identified during the programme. (Module code: BUS4707, Credits: 60)

How You'll Study

The course is delivered via workshops, seminars, and lectures.

How You'll Be Assessed

The course utilises a variety of summative assessment methods, such as academic critical essays, simulations, case studies, reports, group presentations, and portfolios.

Who Will Be Teaching You

All modules are delivered by experienced lecturers and professors who have research specialism and/or professional experience in their subject matter.

Entry Criteria

• Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline.
• A lower honours degree attainment may be admitted where students can provide evidence of experience and/or prior learning at the discretion of the department.
• International students require IELTS 6.5, with a score no lower than 6.0 in each individual component, or an equivalent English language qualification.

Facilities

A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

Finance

• UK Full-Time: £9,250 for the course
• UK Part-Time: £51 per credit for 180 credits
• International: £17,000 for the course

Your Future Career

Our MSc Marketing, Communications and Branding degree sets you up for a successful career. We ensure that our graduates are recognised for both their academic achievements and technical skills, preparing you to progress into your chosen profession. A strong understanding of marketing is essential for managers everywhere. Your Masters degree will open doors to exciting career options in brand consultancy, advertising, digital communications, marketing, and business leadership.

Edge Hill University

---

Overview:

Edge Hill University is a public university located in Ormskirk, Lancashire, England. It is known for its strong focus on teaching and student experience, having been recognized as an "Outstanding Provider for Initial Teacher Education" by Ofsted in 2024. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.

---

Services Offered:

The university provides a comprehensive range of services to support students, including:

Campus and facilities:

Modern facilities, including libraries, sports centers, and student accommodation.

Fees and funding:

Information on tuition fees and financial aid options.

Accommodation:

On-campus and off-campus housing options for students.

Student experience:

Opportunities for extracurricular activities, clubs, and societies.

Support and wellbeing:

Counseling services, academic support, and career guidance.

International students:

Dedicated support for international students.

Parents:

Resources and information for parents and supporters.

---

Student Life and Campus Experience:

Edge Hill University offers a vibrant and supportive campus environment. Students can expect:

Strong community:

A welcoming and inclusive community with a focus on student well-being.

Extracurricular activities:

Opportunities to participate in sports, clubs, societies, and volunteering.

Events and activities:

Regular events and activities organized by the university and student groups.

Location:

A picturesque campus located in a charming town with easy access to nearby cities.

---

Key Reasons to Study There:

Outstanding teaching:

Recognized for its high-quality teaching and student support.

Strong student experience:

Focus on student well-being and providing a positive learning environment.

Modern facilities:

Well-equipped facilities and resources to support student learning.

Career support:

Dedicated career services to help students find employment after graduation.

Vibrant campus life:

A lively and engaging campus community with opportunities for personal growth.

---

Academic Programs:

Edge Hill University offers a wide range of academic programs, including:

Undergraduate programs:

Bachelor's degrees in various disciplines, including arts, humanities, social sciences, business, education, and health sciences.

Postgraduate programs:

Master's degrees, postgraduate diplomas, and research degrees.

Teacher training:

PGCE programs for aspiring teachers.

---

Other:

Research:

The university conducts research across various fields, including education, health, and the arts.

Awards and recognition:

Edge Hill University has received numerous awards and accolades for its teaching, student experience, and research.

Location:

The university is located in a convenient location with easy access to major cities and transportation links.